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Would you be interested in knowing what keywords Google think are the most relevant to your search query?  Would you like the results to be kept updated all the time?  How about accessing the information anytime you need it?

And in addition what about if I told you that you could retrieve all the information using nothing but a browser  and a regular Google search?

Does that take your fancy?  Then continue reading....

Firstly lets take a step back and spend a moment discussing relevance, as this term is at the very core of Googles search engine results.

Google wants to provide the searcher with extremely accurate and relevant results that it can.  They know that if they fail to provide this information, it’s probable that searchers will stop using their search engine altogether, and no users means no ad revenues which is their main source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista?  Back in the day it was the most popular search engine, and very quickly was displaced from 1st position to Google because they dropped the ball with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine user).  If a better solution arrives, the average user will just start using that search engine.

Trust me when I say Google are very conscious of this, and put a heap of resources into ensuring that when you search for something, the results that come back are completely related to your search term.

Google have to keep the everyday user happy so that they return Google again and again.

Web masters have, of course found methods to "game" Google in previous years, so that their own web pages show up instead of what should be the most relevant pages, and such techniques are still used in  modern times.

Usually these tricks are found by Google who is getting cleverer at locating these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant information and has the largest user base when compared to any other search engine, and that its clear that their primary goal is information relevance to their users, does it not make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got back  list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they deem to be the most relevant to your search.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I think it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be keywords heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that phrase.  For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting.   Before you discount this method compared to using your favorite keyword research program, It's my suggestion consider the following.

1)  The information from these searches are directly from Googles data banks, so the information has not been corrupted in any way.

Many keyword research tools don't use information from Google at all (Wordtracker) or combine information from many sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this method, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds.  My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular niche.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes no related searches are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to say the search terms returned seem a little weird.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The search terms returned might end up being very useful.

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