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Would you be interested in find out what keywords Google think are the most related to your google search query?  Would you like this list of results to be up to date all the time?  How about being able to access the information for free?

And in addition what about if I mentioned that you could get all the info using nothing but your favorite browser  and a regular Google search?

At least a little bit interested?  Read on....

Firstly lets take a step back and discuss relevance, as this term a very important part of Googles search engine results.

Google wants to give the person searching with the most accurate and relevant results that it can.  Google are aware that if they do not provide this information, it’s probable that users will no longer use their services completely, and no searchers means no advertising revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spend a second for AltaVista?  In its time it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they lost the plot with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person).  If a better solution comes along, the average people will just start using that search engine.

Trust me when I say Google are very aware of this, and put enormous resources into ensuring that when you use Google, the results returned are highly related to your search term.

They need to keep the average searcher happy so that they come back to Google all the time.

Web masters have, of course located methods to "game" Google in the past, so that their own sites come up instead of what should be the most relevant pages, and such tricks are still used in  modern times.

Usually these tricks are found by Google who is getting smarter at locating these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant results and has the largest user base compared to any other search engine, and that its obvious that their primary goal is info relevance to their searchers, doesn't it make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got back  list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they deem to be the most relevant to your search phrase.

Now if you do some research about this, there is lots of speculation on how google decide on what phrases are displayed, but in any event you think I believe it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came back with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that search term.  For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting.   Before you discount this technique compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Googles Server, so the data has not been corrupted in any way.

Many keyword tools don't use information from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you get rid of all other keyword tools in favor of this technique, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when trying to establish the viability of entering a particular niche.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes no related searches come back for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And sometimes I have to say the terms returned seem a little weird.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The keyword phrases that come back might end up being very useful.

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