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Would you be interested in find out what keyword phrases Google think are the most relevant to your google search query?  Would you like results returned to be updated all the time?  How about accessing the information at no cost?

And in addition what about if I told you that you could access all this info using nothing but a browser  and a regular Google search?

Interested?  Good, lets get into the detail....

Firstly lets take a step back and discuss relevance, as this term a very important part of Googles search engine results.

Google wants to give the searcher with extremely accurate and relevant results possible.  Google know that if they fail to provide this info, it’s likely that users will stop using their search engine completely, and no searchers means no Adwords revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spare a thought for AltaVista?  In its time it was the most popular search engine, and very quickly lost the crown to Google because they lost the plot with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the average search engine user).  If a better solution arrives, the average user will just start using that service.

Trust me when I say The Powers To Be At Google are very aware of this, and put a heap of thought and manpower into ensuring that when you use Google, the results that come back are highly related to your search term.

Google have to keep the average searcher happy so that they return Google all the time.

Devious Geeks have, of course located ways to "game" Google in the past, so that their own web pages come up in place of what should be the most relevant results, and such techniques are still used in  modern times.

Mostly these tricks are found by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant results and has the largest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got a list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: targeted web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the keywords that they believe are the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what search terms are displayed, but no matter what you think I think it's certainly worth investigating further, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that phrase.  For example I could have selected increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting.   Before you pass on this method compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Google, so the information has not been corrupted in any way.

Many keyword tools do not use data from Google at all (Wordtracker) or combine information from multiple sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of entering a particular market.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes there are no related searches are provided for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to say the search terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The keywords returned might end up being very useful.

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