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Would you be interested in understanding what keywords Google think are the most related to your search query?  Would you like results returned to be updated all the time?  How about getting hold of the information at no cost?

And furthermore what about if I told you that you could retrieve all the information using nothing but Firefox (or any other browser)  and a regular Google search?

At least a little bit interested?  Good, lets get into the detail....

Firstly lets start with the basics and discuss relevance, as this term a very important part of Googles search engine results.

Google wants to give the person searching with the most accurate and relevant results that it can.  They know that if they do not provide this info, it’s probable that searchers will stop using their services completely, and no searchers means no ad revenues which is their main source of income!

For a prime example of a search engine losing market share, spend a second for AltaVista?  Back in the day it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they lost the plot with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine user).  If a better alternative comes along, the everyday people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very aware of this, and put a heap of thought and manpower into making sure that when you use Google, the results returned are highly related to your search term.

They need to keep the everyday user happy so that they use Google again and again.

Devious Geeks have, of course located methods to "game" Google in previous years, so that their own web pages show up instead of what should be the most relevant pages, and such techniques are still used in  modern times.

Usually these tricks are picked up by Google who is getting cleverer at locating these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently returning the most relevant information and has the biggest user base compared to any other search engine, and that its obvious that their primary goal is info relevance to their searchers, doesn't it make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got back  list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the keywords that they believe are the most relevant to your search phrase.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but in any event you think I think it's certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be keywords heavily searched on.

In the case of web traffic, the keyword phrases returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that phrase.  For example I could have clicked increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting.   Before you discount this technique compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Googles data banks, so the data has not been corrupted in any way.

Many keyword research tools do not use data from Google at all (Wordtracker) or combine information from multiple sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this method, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when establishing the viability of entering a particular niche.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes no related search terms are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And sometimes I have to mention that the terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The search terms returned might end up being very useful.

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